Today you can have a website for pretty much anything—from crowdfunding campaigns to pet hamster fan pages. But for some reason, many small businesses have been slow to get online, even though websites have been around for over 25 years!
Fortunately, the number of small businesses with professional websites is increasing steadily, from a relative handful ten years ago to about two-thirds today (the numbers vary, depending on the country and survey you look at). Yet that still leaves thousands of businesses behind the times. What’s the holdup?
In surveys, many business owners say they don’t have the skills, the time, or the money to build a business website. But a surprising number say that their business doesn’t need a website, either because it’s not required, or because they use social media instead.
That’s why this post is going to look at some specific reasons why your small business should have its own website. If you’re a small business owner who is still on the fence, beneath a few reasons why you should need one. Read on!
First meeting with the customer
Its the point where you turn up for the first time to a potantial new customer. It is the first date of your company.
Companies spend millions creating brochures and distributing them. By having a website you can skip that entirely. Your potential customers can find out about you and any of your products online. If you get most of your business through networking and personal connections, then they will want to check out your website.
24 hours per day
Your website runs 24/7 without any supervision or need to lock it up. You can always be there for your customers.
The internet has opened up a whole new world of marketing that didn’t exist before. Your website can attract new business by using a whole host of low cost marketing techniques.
I know that sounds a bit far out, but it is true. You can run really cheap press releases online about your business, but to do it you will require a website. In fact, I have had clients who were absolute nobodies get one million views on YouTube because of online press releases.